SERICA is a New York-based company established in 2013 specializing in fashion business consulting, showroom operation and event plan & management.
SERICA provides services in:
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business consulting including to build up a B2B short or long term partnership, franchise or licensing, merge & acquisition etc. for fashion designers and brands, as well as to help branding & wholesaling in the China market for international designers and brands
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design consulting & private labels on both couture & RTW created by SERICA Design Center with fashion experts and awarded creatives
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showroom at the Garment District in New York City to present multiple designer brands and high-end fabrics
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event plan & management in full services including to plan, organize, produce and promote a fashion week, fashion festival, fashion show at Big 4 fashion weeks (New York, London, Milan and Paris), design competition and modeling contest etc.
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talents management including discovering, training, promoting and managing talents
SERICA has served for internationally acclaimed fashion brands and awarded designers including Ralph Lauren, Anna Sui, Alice & Olivia, G-III, UGG, Juicy Couture, Tim Coppens, Nickolas K, Ruffian, Kim Shui etc. and retailers including Macy's, Pottery Barn, as well as the largest Chinese publicly traded garment manufacturers including Bosideng, Semir, Ruyi, Joeone, Anzheng and BossSunWen etc..
SERICA is the founder and producer of Chengdu Couture Fashion Week and Sanya Fashion Week Resort which sponsor and aid global emerging designers to launch, promote and develop their businesses in the China market.